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AlertAlert

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Organization Overview

APP Alert intelligence for payment facilitators. Automated. Bidirectional. Instant.

APP Alerts arrive. They land in the right inbox. And then they depend entirely on whether the right person is present, attentive, and not already buried in something else.

AlertAlert closes that gap.

I built a bidirectional fraud alert intelligence system specifically for payment facilitators that saves time and reduces errors and oversights to near zero.

Direction 1:
Every incoming APP Alert is automatically parsed and cross-referenced against your active merchant portfolio — legal name, DBA, and email.

Direction 2:
Every new lead entered into your CRM is automatically cross-referenced against your full historical alert database. If you're about to onboard a merchant who was flagged in an APP Alert 8 months ago, your risk team is notified immediately before underwriting even begins.

Both directions. Three identifiers. Every time. No manual step. No dependency on who's paying attention that day.
Dean Woodward
Dean Woodward Founder, AlertAlert
APP Logo Solution Partner