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APP Roadshow: Midwest Regional 2025

Tuesday, September 30, 2025
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APP Roadshow - Midwest Regional at Visa Austin

Registration Open
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APP is Partnering with Visa!

APP will be heading to Austin for the first time as they host us at their offices. The agenda is taking shape.

Regionals are a wonderful way to have your whole staff experience an APP event and advance their knowledge journey with APP. The cost is low, the educational impact is high, and there are network opportunities to talk to others experiencing the same challenges and joys as yourself. 

Cost:
$59 - Members
$99 - Non-Members

Agenda:
The agenda is being built. View confirmed sessions. We expect sessions built around risk, compliance, regulations, and payment networks.
 
Event Times: 
The first session will start at 9:00 am and the last session will end at 4:30 pm. There will be a reception afterward sponsored by LegitScript.

Thank you to our Sponsors:
     

Booked sessions & speakers follow. Tentative sessions noted.

TUESDAY
September 30, 2025

Time
Session Name
+ Speakers
Description

8:30 AM - 9:15 AM

Registration Open

9:00 AM - 9:15 AM

Welcome to the APP Midwest Regional!

Let's gather, connect, and learn.
Coffee will be available. 

9:15 AM - 10:00 AM

AI Posse Mounts Up

The hard hats are on as we continue to build the session description. 

Host - Julie Schwartz, Senior Manager, BMO Commercial Bank

Speakers:
Daniel Hakimian, Co-Founder, CEO and Chairman of TrueBiz
Cihat Fitzgerald, CRO, Ballerine

10:00 AM - 10:15 AM

 Donut Break

APP was started 27 years ago with the founders gathering around coffee and donuts to collaborate on common challenges and fraud trends. We keep the tradition alive at every event with donuts for all!

10:15 AM - 11:00 AM

PCI 4.0 TPSP

PCI DSS V4.0.1 brings TPSPs (Third Party Service Providers) back into the
spotlight. Main points to be covered by Chris Bucolo, PCI Compliance/Payments Security Specialist at Amazon.

  • Breaches in the ecommerce world often involve TPSPs just like in the early days of POS system breaches-think remote access, etc.
  • There are more complexities now. What are the implications?
  • PCI DSS V4.0.1 puts a big emphasis on TPSPs
  • Updated requirements on encryption keys
  • Updated requirements on passwords/passphrases for customer
    accounts
  • More scrutiny on scoping properly to make sure nothing is missed-
    confirm and update scope every 6 months!
  • Requirements to implement Intrusion detection and prevention

Speaker:
Chris Bucolo, MBA, ISA, PCIP
PCI Compliance/Payments Security Specialist
Amazon.com

11:00 AM -11:45 AM

Evolving with the Dynamic Landscape of High-risk Merchants 

Join us for a deep-dive into the intricacies of high-risk merchants. We'll cover emerging trends, regulatory changes, and practical strategies for effective merchant risk management across multiple industries such as online gambling, healthcare, and more.

Speakers:
Sarah Craven
Director, Strategic Innovation and Efficiency
G2 Risk Solutions

Niamh Lewis
Vice President, Compliance Operations, Merchant and Digital Commerce Risk Solutions
G2 Risk Solutions

11:45 AM - 12:00 PM

Visa Knowledge Burst

Visa gives an update on VAMP. 

12:00 PM - 1:00 PM

Lunch

A light lunch will be provided.

1:00 PM -1:45 PM

Regulatory Update

Session details coming soon.

1:45 PM - 2:30 PM

Shell Game: Financial Laundering & Direct Marketing

Session details coming soon.

Speakers: 
Ruben Pizana, APP Board Member
Lance S. Rich, Vice President of Underwriting for EBizCharge

2:30 PM - 2:45 PM

Break

Please take a moment to thank our sponsors. 

2:45 PM - 3:30 PM

Risk Trends to Know for 2025 

Richard Parrott returns by popular demand to discuss the latest fraud trends impacting payments. This always popular session is a must-see. 

Speaker: 
Richard Parrott
Chief Risk Officer / Vice President of Risk and Compliance
Talus Payments 

3:30 PM - 4:15 PM

Roundtable

A roundtable discussion with you, the audience, discussing the tougher cases, the trends, and the items discussed during the Regional Roadshow and items you are seeing daily. Ask questions of your peers. Share best practices. Find solutions and friends facing the same dilemmas that you are.

5:00 PM

Reception

Reception following, sponsored by LegitScript.

Registration Options

Credits Price
APP Midwest Regional - Member Pass
Includes:
Pass to Midwest Regional, lunch, and a reception afterward.
Please make sure you are logged in to get the member price. Refund & Event Policies - click here.
9.00 (ETA CPP Credit) $59.00
APP Midwest Regional - Non-Member Pass
Includes:
Includes:
Pass to Midwest Regional, lunch, and a reception afterward.
Please make sure you are logged in to get the member price. Refund & Event Policies - click here.
9.00 (ETA CPP Credit) $99.00

APP Regional Roadshow - Midwest 2025
KBYG - Know Before You Go

Thank you for registering for the APP event and being a part of the community. Your support keeps us going strong.
 
Address:  Visa offices, 12301 Research Blvd, Austin, TX 78759 
Thank you again to our site partners, Visa, for providing the event venue.

Food:
Lunch will be provided. 
There will be no breakfast provided but there will be coffee.
Reception:
Our reception is sponsored by LegitScript and will be held at Topgolf in Austin.

Hotel: 
We don't have a room block. This is just a hotel that we know some attendees are staying at.
Hilton Garden - 11617 Research Blvd, Austin, TX 78759

Code of Conduct: 
You can find the Code of Conduct at https://www.paymentpros.org/event-code-of-conduct.

Event Cancellation or Postponement and Refunds:
APP reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather, or other 'acts of God'. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. 
You can find the full cancellation and refund policies at  https://www.paymentpros.org/event-code-of-conduct.