APP Roadshow: West Regional 2025

Time

Session Name
+ Speakers

Description

8:30 AM - 9:15 AM

Registration Open

9:00 AM - 9:15 AM

Welcome to the APP Midwest Regional!

Let's gather, connect, and learn.
Coffee will be available. 

9:15 AM - 10:00 AM

Follow the Funds: Spotting Scammers in Wallet-Based Payments

Where the Money Flows, Risk Follows
We’ll walk through how funds move in Cash App Pay and pinpoint where scammer activity typically surfaces. Visualizing the flow helps acquirers and ISOs understand where they’re vulnerable—and what questions to ask.

Inside the Scammer Playbook
Scammers are getting creative—using fake businesses, synthetic identities, and collusion to slip through onboarding and processing gaps. We’ll share real tactics and how they show up in merchant behavior.

Early Signals, Smarter Defenses
You don’t need direct access to wallet data to fight fraud. This session will cover key signals—like onboarding inconsistencies, usage patterns, and refund abuse—that acquirers and ISOs can use to flag high-risk merchants faster.

Speaker:
Yuliya Kazakevich, Global Head of Merchant Risk & Onboarding, CashApp

10:00 AM - 10:15 AM

 Donut Break

APP was started 27 years ago with the founders gathering around coffee and donuts to collaborate on common challenges and fraud trends. We keep the tradition alive at every event with donuts for all!

10:15 AM - 11:00 AM

MATCH Pro Updates & Legal Ramifications

MATCH Pro has changed acquirers' obligations to MATCH-listed merchants. Meanwhile, processors, banks, and even card networks have faced increased litigation pressure for placing merchants on MATCH. In this session, Ed Marshall and Jennifer Maddux will explore the shifting landscapes to support defensible MATCH-related policies. 

Speakers:
Edward Marshall, Partner, AGG
Jennifer Maddux, Head of Money Movement Rules Compliance, Intuit 

11:00 AM -11:45 AM

High Risk Gaming 

Session details coming soon. 

11:45 AM - 12:00 PM

Intuit Knowledge Burst

Intuit gives an update. 

12:00 PM - 1:00 PM

Lunch

A light lunch will be provided.

1:00 PM -1:45 PM

Building digital trust by combating scams and fraudulent merchants

Fraud may go unseen; its impact does not.

As digital commerce grows, so do the opportunities for bad actors to exploit consumers and merchants alike. Fraudulent merchants are infiltrating the payments ecosystem, using deceptive tactics to scam buyers, damage business reputations, and exploit payment systems. According to recent industry insights, these activities are among the most rapidly growing threats in the payments ecosystem.

Mastercard is taking action. We’re advancing fraud detection technologies, partnering with industry leaders, and strengthening oversight to help protect consumers, businesses, and the integrity of the digital economy. Together, we’re building a safer digital marketplace where trust can thrive.

Speaker:
Sharon Lampley, Director of Franchise Customer Engagement & Performance, Mastercard

1:45 PM - 2:30 PM

Session TBD

Session details coming soon.

2:30 PM - 2:45 PM

Break

Please take a moment to thank our sponsors. 

2:45 PM - 3:30 PM

VAMP Post-Enforcement Discussion

The hard hats are on as we continue to build the session description. 

Moderator: 
Dom Cirone
VP of Acquirer Solutions
Equifax

Speakers:
Jeremy Keith
Acquirer Solutions
Kount, Equifax

Other speakers TBD

3:30 PM - 4:15 PM

Roundtable

A roundtable discussion with you, the audience, discussing the tougher cases, the trends, and the items discussed during the Regional Roadshow and items you are seeing daily. Ask questions of your peers. Share best practices. Find solutions and friends facing the same dilemmas that you are.

5:00 PM

Reception

Reception following sponsored by TrueBiz