Monthly Board APPdate - September 2024

Posted By: Brian Reddoch APP Updates,

APP Board APPdate - September 2024

Quote for the Month

"If you aim to be something you are not, you will always fail. Aim to be you. Aim to look and act and think like you. Aim to be the truest version of you. Embrace that you-ness. Endorse it. Love it. Work hard at it. [...] Keep your head down. Keep your stamina. Keep swimming...”  

                                                                                                             - Matt Haig, "The Midnight Library"

Highlights

  1. APP is deep in the "doing" stage of the year. This month most the committee and Staff work focused on executing strategies and improving existing items. 
    1. Education - is close to completing the draft of "Essentials to Underwriting". There are four courses needing to be built in the platform with Staff adding additional time/effort to complete. 
    2. Volunteer Engagement - There's been a big online and verbal push for new volunteers. 
    3. Fraud Trends SIG - released "7 Things to Know About... AI in Payments"
    4. Communications - launched "#AskDonuts" and working on ROI messaging for M@Cademy and Level Up. 
    5. Conference Program - ahead of schedule on agenda building for Level Up.

Board Notes

  1. Board meeting - September is scheduled to be a 90-minute "strategy" Board meeting.
  2. Donut Award nominations - now open until 10/31. Click here to find out more and submit.

Major Initiatives

M@Cademy Review Task Force
Project Lead: Tim Miller (B-Dir) & Allegra Hanson (Vol)

Overview & Scope: 
Conduct a 360-degree review of M@Cademy to determine why sales are not occurring and recommend changes to the Board. TF will review current strategies and determine if changes are required.   

Board Involvement: 
Task Force 

RACI:

Responsible: Board
Accountable: Education 
Consult: Marketing, Finance 
Inform: Communications 

Major Roadblock: 
Lack of available volunteers. 

Current Status: 
The project launched at March on-site Board meeting. Tim and Allegra met with Brian in April and received a walkthrough of the program - course creation, marketing, market, etc. Allegra is gathering information. 
9/17: Allegra and Tim met w/Diane and Brian to review current marketing and state of program. They provided some suggestions and are working on some data element approaches. 
Note: this will fold into the new Innovation Management soon.

Pricing Policy Task Force
Project Lead: 
Angela Ross (B-Dir)

Overview & Scope: 
Create a pricing policy for APP.
Who makes pricing decisions?
What triggers a pricing review/action?
What are the guiding principles on how prices should be set?

Board Involvement: 
Task Force 

RACI:

Responsible: Finance, Board, Governance 
Accountable: Finance
Consult: Marketing, Finance 
Inform: All Communications 


Major Roadblock:
Delays in feedback.

Current Status: 
Short-term pricing needs were met. First draft created. 
7/24: Angela is the new Chair. She set a deadline to create a proposed policy for the Board to review in August. 
A first draft has been created combining the input from Kevin (Treasurer), Pricing committee, and Aliki (Governance). A next draft is being worked on currently to present back to the Pricing Task Force. 
9/23: A policy will be ready for a Board vote this month. 

New Member Acquisition Task Force

Project Lead:
Lance Rich (B-Dir)

Overview & Scope: 
Acquire 50 new members via direct contacts in FY 2024/25.
Create a new procedure to hand off to a permanent committee.
Targets will be determined by the Task Force with the Board-approved Mission Statement as a guide. 

Board Involvement:
Board Task Force 

RACI:

Responsible: Membership
Accountable: Membership
Consult: Marketing, 
Inform: Finance, Engagement

Major Roadblock:
Low number of volunteers. 
Main volunteer left the industry.

Current Status: 
The project was restarted in late March by Adrienne who is reforming under her Membership Committee with a task structure. There has been a question of who to target in the past. They are taking the approach to go after any potential member who would fall under the APP mission. Target lists are being updated in Asana with companies from Visa and Mastercard lists and DigitalTransaction's marketplace.

5/22 - The main volunteer working the tasks left the industry and the project has stopped again.

June - The board elevated this to a Board Task Force. Lance is leading and started recruiting new volunteers from outside the exiting pool. His team is using new approaches to make contact with non-members. 

7/23 - Lance says work is slow but has started. 
The new campaign created by Communications will help supplement this Task Force's efforts. 

Board Goals Alignment & PPM Review
Project Lead:
Heather Randall (B-Sec)

Overview & Scope: 
Meet with each committee and review their processes, policies, and structure to ensure alignment between committees, PPM, and Board goals. 
Sub-Project - Brian to review processes to find improvements.

Board Involvement:
Board Oversight

RACI:

Responsible: Governance
Accountable: Each committee, Board
Consult: Individual committee 
Inform: Board

Major Roadblock:
Prioritization of needs

Current Status: 
Met with three committees so far. 
Membership - changes are being deployed (see below)
Finance - next steps pending
Engagement - next steps pending with new Chair stepping who recently stepped into that role.

June: The committee has finished section 2 & 3, requested changes were approved by a Board vote in April. They are working on section 4 ("Legal and Conduct") next. 

9/20 -
Legal section suggested changes were made by Ed to Task Force. They are working through the suggestions. Shari will be working the committees on the 'goals' portion of the project. 

Member Definitions Review
Project Lead: 
Aliki Liadis-Hall (B-Pres-Elect)

Overview & Scope: 
Review membership policies and determine if new membership types or changes to current policies are needed. 
 

Board Involvement:
Task Force 

RACI:

Responsible: Governance, Board 
Accountable: Membership 
Consult: Finance
Inform: Engagement, Communications 

Major Roadblock: None

Current Status: 
The project launched at March on-site Board meeting. This is currently in the Data stage with Aliki gathering information and reviewing. 
6/17 - project updated to "Moving" with inclusion of Dinah joining the task force. 
8/23 - a policy is being written for 'Members with Multiple Orgs/Emails'. The expectation is a Board vote in Sept. 

Job Posting +
Project Lead:
Brian Reddoch (S)

Overview: 
Create an enhanced Job Board opportunity with a revenue-generating component. 

Board Involvement:
Board Insight

RACI:

Responsible: Staff
Accountable: Staff
Consult: Membership, Finance
Inform: Board

Major Roadblock:
Prioritization of needs

Current Status: 
Brian has a web page architecture design. He's met with Liz Pike who has experience with other associations and their challenges and successes. 

Next Steps:

Test pages completed. Market research is completed. 
8/27 - This proposal needs paperwork to be completed, Finance and Governance reviews, before being approved by the Board. This will be saved for the new Innovation Management Committee. 


Committees of the Org Updates

Communications

Chair - Ashley McHugh
Vice - Andy Vrabel
Board Liaision - Erin Johnston

9/20 - The "#WhyDonuts" campaign has been live for 4 weeks and so far it seems to be getting eyeballs. 
The committee is working on "How to Ask Your Manager" copy for M@Cademy and then will do the same for Level Up 25.  

Major Projects:

Create a drip campaign for new members. This is a series of emails that are automatically sent out via Constant Contact using Novi rules.  This is an older doormat project that was picked up. 
The goal is to increase awareness, engagement, and purchases by new members. 

Education/M@Cademy

Chair - Diane Driscoll
Vice - open
Board Liaison - Tim Miller

Updates for Sept:

  • "Essentials of UW's draft is complete and moved to next stage
  • The committee decided on next course build to be How to Read Financial Docs with a SME/lead identified
  • "Essentials to Compliance" started as a sub-group

Stage 4 - Live - 4 courses

  • Introduction to Payments
  • Essentials to Transaction Laundering
  • Essentials to ACH
  • Essentials to Cryptocurrency

Stage 3 - Instructional Design - 4 courses
These need to be built into M@Cademy, identified gaps, and tested.

  • Retail to Wholesale Journey - 50% built
  • Essentials to Underwriting
  • Essentials to Chargebacks
  • Annual Audits/Periodic Reviews


Stage 2 - Draft - 3 courses

These currently have sub-project writing teams drafting them. 

      • Intro to Compliance
        Needs: A SME has been identified and is starting to work on the course.

      • Reading Financial Documents
        Needs: Work will start after UW. The hope is a writer will break off from main committee to start writing. 
      • Intro to Payment Risk
        Needs: This was the first group project and the first draft is a mess. Diane is reviewing with fresh eyes now to determine next steps.

      Stage 1 - Ideation/Curricullum Backburner

      • Other Courses
        • Essentials of KYC - de-prioritized to focus on other courses. 
        • Authorization Codes - removed until a SME has been identified
      Engagement

      Chair - Ruben Pizana
      Vice - Adrienne Gray
      Board Liaison - 

      Please help - nominate your outstanding volunteers for the Volunteer Spotlight.
      Click here to fill out the form. 

      Major Projects:
      G.R.A.P.E. Project & Scope

      Growing Retention And Participation Engagement

      Outreach to organizations with low membership numbers to grow their individual members, increase engagement, and decrease the chance that they will not-renew. As a part of the outreach, they will discuss benefits such as M@Cademy.

      This project will start with 'low-hanging' grapes.

      7/15: the committee has launched the project and starting to reach out to members. 

      Event Logistics 

      Chair - Julie Schwartz
      Vice - Open
      Board Liaison- Dom Cirone

      Prices for the Regional events for members increased from $49 to $59 with no objection from Finance.
      Non-members ticketing will be re-introduced for webinars to create value for members. Non-members will be charged $25.

      Regionals Roadshows:

      West - was successful with 63 registrations.
      East -  was successful with 73 registrations.

      Midwest - Fortis to host the event in Plano, TX on October 22nd

      Level Up 25
      Level Up preliminary planning has started with a list of changes developed from the survey and focus groups. 
      RFP started for 2027 location. 

      Membership 

      Chair - Adrienne Gray
      Vice - Joe Pickett
      Board Liaison - Dinah Suppes


      Recent training has increased the number of volunteers vetting new members and releasing Alerts. 

      Major Projects:
      none

      Program

      Chair - Jennifer Maddux
      Vice - vacant
      Board Liaison - Dom Cirone

      Monthly Webinar Series - 
      Openings in Jan, Feb

      Level Up 25 - 
      Open Call for Sessions is now on-going. The Deadline is 10/31. 

      Major Projects:

      Sponsorship Review Project - Create a two-tier system of agenda building with a blind review scoring system for outside submissions that can be staffed with volunteers via Asana that doesn't require attendance at every meeting. The project is done and ready for deployment. 

      Sponsorship

      Chair - Alexis Lichterman
      Vice - Liz Pike
      Board Liaison - Vacant



      Level Up: Sponsorship Committee has set prices for 2025. This is  months ahead of previous years. 
      Next year the marketing tiers will change from minerals to trees to match the conference's marketing theme.

      Committees of the Board Updates

      Finance 

      Chair - Kevin Lambrix
      Vice - None
      Investment Sub-Committee Chair - Kevin Smith

      9/20 - Kevin will present a Quarterly Update at the Board meeting. 

      Governance

      Chair - Heather Randall
      Vice - Aliki LIadis-Hall

      No update. See Major Initiatives section. 

      LDC 

      Chair - TBD

       This committee is on hiatus currently

      SIGs

      Bank SIG

      9/20:
      The current Chair had to step down. A new one is being sought. In the meantime, they moved to a quarterly schedule. 

      Fraud SIG 

      9/20: After the release of "7 Things to Know About..." paper on "AI & Payments", the SIG is exploring their next topic for a new 7TTKA paper. Possibly "Digital Wallets".

      Government Relations SIG

      9/20: A current survey is live. SIG is hosting a webinar on 10/3. 

      Other Notes

      None.

      Projects on the Backburner

      • Loss Survey - Needs a project lead (Revenue stream)
      • Law Enforcement & Donations
      • Sponsored Scholoarship

      Thanks for Reading - Here is a Weird Picture
      to Help Your Memory Remember You Read This
      Month's Board APPdate.

      Here's the scene you described: Here is an image of an octopus baking and making a mess in the kitchen